AI SEO: be found when your customers ask Google or ChatGPT
Search engine optimisation for the way people search now. We make sure your business is understood, referenced and recommended across Google, AI Overviews, ChatGPT and other answer engines, not just ranked on page one.
Search has moved. Most strategies haven’t.
Ranking on page one used to be the goal. It still matters, but it’s no longer the whole picture.
Buyers now ask detailed questions inside search, compare options within AI-generated summaries and form opinions long before they click through. Google AI Overviews, ChatGPT, Claude and other answer engines are shaping buying decisions at the research stage, often without a website visit happening at all. If those answers don’t mention you, the enquiry goes elsewhere.
AI SEO, also called generative engine optimisation (GEO), is how we fix that. It builds on traditional SEO: clear structure, content that answers the questions buyers actually ask, and the evidence AI platforms look for before they recommend anyone. TH3 does this for businesses in Hull, York and across the UK, working alongside your existing marketing rather than replacing it.
Get a QuoteWhy buyers aren’t clicking, and what to do about it.
AI search is changing the route between a customer’s question and your website. GEO and AEO help make sure your business is still understood, considered and represented accurately, even when buyers form opinions before clicking through.
AI is answering questions before buyers click through
If your content isn’t structured for AI to read and reference, a competitor’s will be. GEO and AEO give your business a stronger presence in the summaries buyers see first.
Opinions are forming earlier in the research journey
Buyers compare options inside search results now, not just on websites. Clearer service content, credibility signals and answer-led pages help shape how your business is perceived before a visit happens.
A stronger ranking no longer means full visibility
Traditional positions and traffic are one part of the picture. A complete strategy now accounts for Google AI Overviews, answer engines and generative search, not just page one placement.
Generic AI content is easy to scroll past
Thin, generic content doesn’t build trust and it doesn’t perform in traditional search either. Useful, specific, well-structured content is harder to ignore, for people and for AI platforms.
AI platforms need evidence before they recommend anyone
Schema, structured FAQs, internal links, authoritative content and clear page structure all help search engines and AI tools understand what your business does, who it helps and why it should be trusted.
Structure that search can understand
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Search-ready content foundations
Clear, well-structured pages that search engines, AI tools and customers can all understand. When your content is easy to read and easy to reference, it works harder in both traditional and generative search.
Customer question mapping
We identify what buyers are actually asking before they enquire, then build content around those questions. It’s the foundation of AEO and one of the most direct ways to improve search visibility.
Turning expertise into content
The knowledge sitting in your sales calls, proposals, FAQs and team experience is often your strongest content asset. We help turn it into useful, credible website content that builds trust before a conversation starts.
Decision-stage content
Comparison pages, buying guides, service pages, case studies and objection-handling content that supports buyers closer to enquiry, not just at the awareness stage.
AI-assisted research, human-led strategy
AI can speed up research, identify content gaps and support topic planning, while human judgement controls quality, accuracy, tone and commercial relevance. The thinking still needs to be strategic, specific and useful.
Website clarity and conversion
Page hierarchy, headings, internal linking, calls to action and content flow help visitors find what they need faster. Stronger structure also helps search visibility translate into enquiries, not just sessions.
Visible before the visit. Trusted before the click.
Most businesses optimise for the moment someone lands on their website. A stronger search visibility strategy helps you be part of the conversation that happens before that: when buyers are asking questions, comparing options and deciding who’s worth contacting.
That’s where buying decisions are increasingly being made. When combined with an AI marketing strategy, it can also strengthen content planning, campaign ideas and how your business connects with buyers across the full customer journey.
AI search questions, answered
Something else you’d like to know about AI search with TH3? Ask us, we’re happy to help.
Book a free consultationWhat is generative engine optimisation (GEO)?
Making your business visible, understood and trusted inside AI-generated answers: Google AI Overviews, ChatGPT, Claude and other answer engines. Where SEO earns a ranking, GEO earns a mention and an accurate description in the summaries buyers now read first.
What’s the difference between SEO, GEO and AEO?
SEO improves rankings and traffic in traditional search results. AEO (answer engine optimisation) structures content to answer the specific questions buyers ask. GEO (generative engine optimisation) helps AI platforms understand, reference and recommend your business. We combine all three.
Do I still need traditional SEO?
Yes. Rankings, technical health and authority still matter, and they feed AI visibility too. Our SEO service runs alongside GEO so you’re covered wherever people search.
How do AI platforms decide who to recommend?
They look for evidence: clear page structure, schema markup, structured FAQs, internal links and authoritative, specific content that explains what you do, who you help and why you should be trusted.
Will you write generic AI content for my site?
No. Thin, generic content doesn’t build trust and doesn’t perform in traditional or AI search. AI speeds up our research and planning; the content itself is specific, useful and shaped by your expertise and your customers’ real questions.
How much does it cost?
It depends on the size of your site, how much content needs creating or restructuring and how competitive your market is. Book a free consultation and we’ll review how your business currently appears in search and AI answers, then follow up with a clear proposal.
How do you measure success in AI search?
Alongside rankings and organic traffic we track how your business is represented in AI Overviews and answer engines for the questions that matter, how often it’s referenced, and whether visibility is turning into enquiries rather than just sessions.
Where does the content come from?
Largely from you. Sales calls, proposals, FAQs and your team’s experience are often the strongest content assets a business has. We help turn that knowledge into credible, well-structured pages that answer what buyers are asking.