Studio Bakery
Turning a local favourite into a national best-seller.
- Sold Outat Tesco & online
- 200%+ increasein monthly online sales
- +3 Million viewslaunch social campaign
A national launch needed a national presence.
Studio Bakery, known for its handmade traybakes in Booths, Waitrose and ASDA, was preparing to launch the Matilda Cake – a multi-layered, decadent showstopper- into Tesco. But their website and digital strategy weren’t ready to meet the moment.
High stakes, short timeline
Studio Bakery had built a loyal customer base and a beloved product range – their traybakes were already firm favourites in Booths, Waitrose and ASDA. But with a national Tesco launch on the horizon for the Matilda Cake, they knew it was time to evolve.
The brand needed more clarity, consistency, and confidence across every channel. Their digital presence didn’t reflect the magic of their products. Messaging felt scattered, visuals lacked cohesion, and their marketing approach was more reactive than strategic.
This wasn’t just about increasing visibility – it was about telling their story, showing their values, and stepping into the spotlight with impact.
Smart strategy, joyful design, measurable momentum
To transform Studio Bakery’s digital presence:
Rebuild and redesign their website to be joyful, fast and conversion-ready
Create a social campaign to spread the word about Matilda
Roll out a bold new tone of voice across all channels
Bake in storytelling that connected the brand’s values with the cake’s journey to Tesco
Studio Bakery didn’t just show up – they stood out.
From sell-outs and subscriber spikes to newfound brand confidence, the launch delivered:
- Nationwide sell-out of the Matilda Cake
- 3x growth in email subscribers
- Surge in social UGC and post-launch buzz
- New wholesale leads and retail interest
What It Meant
Clearer brand direction
More confident, consistent marketing
A proud, energised team
A growing customer base that feels part of something bigger
When your voice matches the quality of your product, people respond.
This wasn’t just about launching a cake. It was about revealing the heart behind the brand – and watching the community show up in return.
The oven’s still on.
With the Matilda Cake a certified hit, we’re now supporting Studio Bakery with limited editions, seasonal campaigns and strategic growth across digital and retail. The best bakes are still to come.
Studio Bakery is one of the Hull businesses we work with as a web design agency in Hull.
More from the project.
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Studio Bakery
