Conversion Rate Optimisation is the process of optimising your site to increase conversions (actions taken on your website, e.g. a purchase).
All websites are unique, and conversion rates can be low for all different reasons. So first, we analyse your site and work out what the problem is, then we create a tailored plan.
We use a range of software, as well as data analytics and statistics to analyse and track the updates we make to your website. One of the software’s we use is: Hotjar – Hotjar records your visitor’s sessions and allows us to see exactly where your visitors scroll and click. Each month we provide a progress update on the CRO.
CRO means you can understand your customers wants and needs, thus providing the best user experience possible and improving brand perception. Being explicitly tailored to your visitor’s requests means you increase customer-centricity.