Cost efficient form of marketing
It’s a way of communicating with your current customers, as well as potential customers to promote your services and keep them up to date with your brand.
Email makes it easy to segment your customers using a variety of criteria like demographics and past campaign behaviour (e.g., clicking a certain link). This way, you can ensure your message goes to individuals most likely to be interested in your offer.
Working closely with you, we will get a feel for your brand and understand exactly what it is you want to get across to your customers. We will set up a plan running through everything we need to know, eg: What type of content you want to talk about, the audiences you want to address, the times you want emails sending out, etc.
We can create your email campaigns from scratch, including designing an on-brand newsletter and producing content. We then put the campaign together, set up your audience and schedule your campaigns. Email also provides actionable data, so we can keep track of who opened your email when they opened it, what topics they found interesting if they forwarded it on to a friend and how many sales it generated etc. With this data, we can see what works well and what not so well, enabling us to plan your future content even more specifically to your customer’s needs.
Connect & grow your customer base.
80% of companies indicate that email marketing is their greatest driver of retention.