Email marketing is a form of direct marketing via electronic mail. It’s a way of communicating with your current customers, as well as potential customers to promote your services and keep them up to date with your brand. Email makes it easy to segment your customers using a variety of criteria like demographics and past campaign behaviour (e.g., clicking a certain link). This way, you can ensure your message goes to individuals most likely to be interested in your offer.
Connect & grow your customer base.
80% of retail professionals indicate that email marketing is their greatest driver of customer retention.
Working closely with you, we will get a feel for your brand and understand exactly what it is you want to get across to your customers. We will set up a plan running through everything we need to know, eg: What type of content you want to talk about, the audiences you want to address, the times you want emails sending out, etc.
What We Do
We can create your email campaigns from scratch, including designing an on-brand newsletter and producing content. We then put the campaign together, set up your audience and schedule your campaigns. Email also provides actionable data, so we can keep track of who opened your email when they opened it, what topics they found interesting if they forwarded it on to a friend and how many sales it generated etc. With this data, we can see what works well and what not so well, enabling us to plan your future content even more specifically to your customer’s needs.
What Are The Benefits
Email marketing works to deliver targeted messages to audiences. You can target return customers, improving customer loyalty, or you can target new potential customers driving more revenue to your business. You are also increasing brand awareness, and it is a great way to build credibility.
Looking to start a project? We’d love to hear from you.
To speak to a member of our team about your project, please use one of the methods below or complete the enquiry form.
Call: 01482 223469