Ecommerce & Digital Marketing
SP360
Turning a wellness vision into a confident digital launch
Converstion Rate
34% Increase
Website Sales
37% Increase
User Sessions
41% Increase
The Brief
A premium product launch needed a premium presence
SP360 was preparing to launch their High Polyphenol Olive Oil – a science-backed, wellness-focused product – into the market. But their digital foundations weren’t ready for launch.
They had the product, the expertise, and the ambition – but needed support turning all of that into a brand and online experience that would resonate, convert and grow.
The Challenge
Small team. Big goals. Launch incoming.
SP360, a family owned olive oil brand, had a Shopify site and a product with purpose. But with the launch fast approaching, they didn’t feel ready.
Their brand identity wasn’t fully formed across social media. They needed a digital partner to bring it all together – and fast. From SEO to social, email to ads, there was a lot to get right.
This wasn’t just about launching a new product – it was about showing up as a brand that customers could believe in and buy from, again and again.
Our Solution
Strategic setup, story-led content, smart subscription thinking.
To give SP360 the digital presence they needed at launch, we:
- Delivered a full website and SEO audit
- Refreshed and redesigned their Shopify store
- Refined their brand visuals and social style
- Positioned Amelia as the face and voice of the brand
- Developed brand messaging and content strategy
- Created SEO-rich health-focused articles as content pillars
- Launched a new email marketing system with automated flows
- Set up Google Ads focused on subscriptions
- Made the path to purchase and subscribe seamless
The Results
SP360 didn’t just launch – they laid the groundwork for growth.
From first-day subscriptions to growing ad performance, early signs were strong:
- Smooth launch and positive customer response
- Immediate subscription uptake with first purchases
- Email engagement and early traction
- Sales growing through paid campaigns
What It Meant
More clarity. More confidence. More control.
With a clearer message and a smarter setup, SP360 walked into launch with:
A brand identity that feels professional and personal
A founder-led story that builds trust
Strategic content that keeps giving back
A site designed to convert and grow with them
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The Takeaway
Your story is your strongest strategy.
SP360’s success wasn’t about hype – it was about heart. By aligning their product, founder and purpose from the start, they launched not just a bottle, but a brand.
Want Results That Start Strong and Scale?
Let’s shape a launch that reflects the quality of your product. Contact us today and let’s talk about how story, strategy and smart setup can help your brand grow.