December 4th marks eight years since Danny joined TH3. From mapping out wireframes in the early days to shaping bold brand launches, he’s been central to the creative direction of our work and the culture behind the scenes.
To celebrate, we asked him to pick eight standout projects that left a mark.
Each one is different – a new challenge, a different brief, a fresh way to push the work. But the thing they all have in common? Purposeful design that made a real difference.
1. Treadmills
“I love when a project involves uncovering a story. The fact we found the name ‘Treadmills’ from digging into the site's prison history gave it so much depth. It’s branding with purpose.”
Treadmills was more than a website redevelopment, it was a regeneration project steeped in history. Northallerton’s former prison site was being transformed into a retail and leisure destination, and TH3 was asked to develop the brand from the ground up.
The name ‘Treadmills’ came from a nod to its past as home to the world’s largest treadmill, linking the site’s industrial heritage with its modern ambitions. We designed a full brand identity and a responsive website to support the development’s vision. It was a chance to blend heritage with contemporary digital design in a way that felt meaningful and future-focused.
2. KVH
“KVH was all about keeping things consistent across loads of platforms. I enjoyed the challenge of making everything look cohesive but still interesting.”
Working with KVH Studios was a masterclass in multi-channel creativity. As audio branding specialists, they needed a partner who could unify their visual identity across digital and print while keeping their B2B tone intact. We became an extension of their in-house team, redesigning their website, running PPC and paid social campaigns, delivering monthly email marketing, and producing print and event materials.
It wasn’t just about making things look good – it was about building a consistent design system that worked hard across every platform. By combining their signature pink with clean, confident layouts, we helped KVH present a polished, recognisable presence that reflected their sector-leading innovation and personality.
3. Data Stream
“The AI imagery and bold design really pushed us creatively. We had to take something super technical and turn it into something that feels intuitive and welcoming.”
Data Stream is a tech company on a mission to simplify the complexity of data. Ahead of their launch, they approached TH3 to create branding and a digital experience that reflected their innovative, people-first approach.
We developed a clean, visual identity and user-led website that made real-time insights and automation feel accessible. AI-generated visuals, dynamic animations and bold colour choices gave it edge and energy – while clear CTAs and a focused structure ensured nothing got lost in translation. The end result was a digital experience that helped demystify data and made a strong first impression with customers and investors alike.
4. Soju by Sumo
“I loved being involved from day one. We had a blank canvas to create something really refined and memorable.”
Soju by Sumo wasn’t just a restaurant launch. It was about redefining a well-known local name.
Chef Gary Chin was known locally for his takeaway success with Sumo. But this time, he was opening something different: intimate, high-end, omakase-style dining.
We handled everything from branding and photography to web design and video production. With careful attention to UX, we guided users through menus, bookings and contact pages. The result was refined, minimal, and full of story. It captured the quality of the food and the ambition behind the space.
5. Wykeland
“Wykeland needed something that felt premium but still user-friendly. Bringing their massive portfolio to life online was a rewarding challenge.”
Wykeland is one of the UK’s leading commercial property developers – and they needed a website to match. Our goal was to modernise their online presence, showcase their expansive portfolio, and make property listings easier to update and browse.
We delivered a clean, image-led design that let their developments shine. Rich media, drone footage and animation were used to add texture and movement, while the custom-built property feed gave their internal team full control over live availability. It was a big build with big impact – helping Wykeland appeal to everyone from independent start-ups to multinational tenants.
6. Whitefriargate
“This was about balance. Giving Whitefriargate a modern identity without losing its heritage. We kept it classy but fresh.”
Rebranding Whitefriargate was a chance to connect past and present. In partnership with Wykeland and Trinity House, we were asked to develop a new identity for one of Hull’s most historic streets; one that respected its architectural legacy while supporting its regeneration.
The final brand took cues from the street’s classical features – elegant serif typography, a rich gold and black palette – and adaptable design assets for digital and physical use. It was a project that showed just how powerful design can be in placemaking – helping a space feel like a destination again, not just a postcode.
7. SP360
“SP360 was a fast-paced project but so satisfying. We helped give a great product the identity it deserved.”
SP360 was preparing to launch their high-polyphenol olive oil, a product with proven health benefits and a real story behind it. They had the product and platform, but needed a brand and digital presence that communicated credibility and character.
We started with a full audit of their Shopify store, then moved quickly into refining the brand, developing content, and setting up automations and paid ads. By positioning the founder front and centre, we added a layer of authenticity and personality. The new site felt premium but personal, and started generating results straight away.
8. Studio Bakery
“Seeing the Matilda Cake go viral was a proud moment. The rebrand and campaign work really paid off.”
Studio Bakery were already stocked in high-end retailers, but their Tesco launch marked a new chapter. The Matilda Cake was a standout product and it needed a standout campaign.
We rebuilt their website from the ground up, with performance and personality in mind. Bright, joyful, and full of charm, the site reflected the energy of the brand and its team. Alongside this, we developed a tone of voice, social media campaign and email series to support the launch. The result? A nationwide sell-out, a surge in brand engagement, and a digital identity that felt every bit as fun as the products.
Just Getting Started
Eight years on, Danny’s still pushing for better – better design, better results, better experiences. These highlights are just a snapshot of the work he’s shaped, but they show what matters to him: creativity with purpose, collaboration, and stories worth telling.
Got something in mind? Get in touch and let’s make it happen.