Whitefriargate.

The rebranding of Whitefriargate, a historic and iconic street in the heart of Hull.

In collaboration with Wykeland and Trinity House, our team was entrusted with the task of reimagining Whitefriargate’s identity while honouring its rich heritage. The goal was to create a compelling visual language that would not only capture the essence of this storied street but also help drive its revitalisation as a thriving destination for businesses, shoppers, and tourists alike.

From the initial research and concept development to the final execution of branding elements, our team was committed to striking the perfect balance between preserving Whitefriargate’s historical charm and introducing a fresh, modern aesthetic that would appeal to a wide audience.