Ovette
Extending a premium brand into a new market
- 67%increase in total users in three months
- 59%growth in purchase revenue over the same period
- 2xaverage items purchased more than doubled
A new product. A new audience. One premium experience.
ONSURI was launching Ovette, a high-end olive oil created in collaboration with Glassette. It needed to sit comfortably alongside ONSURI’s wellness-led range while appealing to a younger, design-conscious audience.
The aim was to extend the brand carefully, with future launches in mind.
The goals were clear:
- Introduce Ovette without diluting ONSURI’s premium positioning.
- Create a distinct brand experience that still felt connected to the master brand.
- Keep everything within ONSURI’s existing Shopify setup.
- Build a framework that could scale for future collaborations.
Design-led appeal meets wellness-driven performance
Ovette’s audience expected elevated design and curated storytelling, inspired by Glassette’s premium homeware aesthetic. ONSURI’s loyal customers needed to know the brand they trusted for quality, provenance and wellness expertise hadn’t changed course.
Behind the scenes, there was more to protect:
- Checkout, fulfilment and CRM workflows had to keep running smoothly.
- Data capture and remarketing needed to stay in place.
- Most traffic would arrive via social and partner channels, so mobile came first.
- The experience needed to feel immersive without splitting the core site.
- Ovette had to launch without disrupting what already worked.
Integrated, story-first and built to scale
Ovette was given its own contained brand world rather than a bolt-on product page:
A hidden, standalone landing page within ONSURI’s Shopify site, with standard navigation removed for a focused, immersive experience.
ONSURI’s backend kept in place for consistency and reliability.
A story-first layout blending video-led brand narrative, founder and provenance stories and clear product education.
ONSURI’s in-house custom fonts carried through, so Ovette felt elevated but unmistakably part of the wider brand.
Mobile-first UX and simpler journeys to reduce friction from discovery to purchase.
ActiveCampaign tagging and flows set up for future segmentation and remarketing.
Immediate growth with long-term gains built in
The impact built over time: more traffic, better engagement and stronger sales.
- Total users increased by 67%.
- Sessions grew by over 60%, pointing to stronger traffic quality and repeat engagement.
- Engagement rate rose by nearly 14%.
- Purchase revenue increased by 59% following the launch and site updates.
- Items purchased more than doubled, reflecting stronger conversion and bigger baskets.
- Performance was strongest in the final months, after the launch transition.
- Email flows and customer segmentation saw strong early adoption.
- Both the ONSURI and Glassette communities responded positively.
Ovette built new brand equity for ONSURI without confusing its existing customers.
ONSURI now has a proven framework for future collaborations, with cross-sell and re-engagement opportunities built into the ecosystem from the start.
When story meets strategy, growth follows
Ovette gave ONSURI more than a new product page. By pairing premium design with performance-led development, ONSURI now has momentum, confidence and a scalable model for every collaboration that follows.
More from the project.
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