My Super Curricular
A new brand and website for the platform that takes students beyond the curriculum
From a website refresh to a full rebrand
My Super Curricular helps students build an exceptional university profile, with vetted super curricular resources mapped to their subjects. Schools and colleges subscribe to give their students access, and students can subscribe on their own.
The project began as a website redesign and brand refresh. As we explored concepts together, it became a full brand development: a new identity first, then a new website built on it.
Academic credibility, without losing the joy
The brand had to balance academic credibility with approachability: modern, but firmly academic rather than tech-led. The feeling to aim for was the best teacher you ever had, knowledgeable yet accessible.
The website also had to speak to more than one audience. School staff deciding whether to subscribe and students looking for a subscription of their own each needed a clear route, and the people behind the platform needed to be visible.
An identity built around the journey
We developed several brand routes and reviewed them with the team. The final identity brings together the strongest parts of two: a ‘journey’ logo, a growing tree in a circle, and a vibrant palette led by blue and peach, with mint and soft grey in support.
A modern pairing of serif and sans-serif type gives headlines an academic character, with key words such as ‘Beyond’ picked out for emphasis, and a set of illustrations adds energy and warmth.
A website with a clear route for schools and for students
The new website carries the new brand, and gives each audience its own journey.
Separate pages for schools and for students, each with its own colour: blue for schools, peach for students.
Clear calls to action for each audience: request a school demo, or explore a student subscription.
Messaging for school staff built around what matters to them: saving time, and tracking and evidencing students’ engagement.
‘How it works’ explained in three steps: explore and discover, learn and reflect, track and showcase.
Pricing for schools set out clearly.
The founders and their experience in education brought onto the site.
A brand with academic gravitas and playful energy, and a website that speaks clearly to schools and students alike.
My Super Curricular now presents its platform, used by more than 100 schools, in an identity that is unmistakably its own.
More from the project.
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My Super Curricular My Super Curricular
