Typography 101: Franklin Gothic and the Voice of American Modernism
Franklin Gothic shaped headlines and history. Here is why designers still trust its bold American voice.
Typography 101
Typography shapes how your brand is seen, read and remembered.
In Typography 101, TH3 takes a deep dive into the stories behind iconic typefaces, how they were designed and why they are used the way they are today. From classic fonts you see everywhere to misunderstood modern staples, this series explores typography history, real-world usage and practical application in contemporary design, helping you choose fonts that communicate clearly and strengthen your brand identity.
Typography 101: Why Designers Reach for Rockwell
Rockwell is bold, geometric, and familiar. Here’s why designers keep choosing this slab serif for standout, confident branding.
Typography 101: Helvetica’s Pursuit of Neutrality
Helvetica remains one of the world’s most recognised fonts. Here’s why it works and how to use it with intention.
Typography 101: Why People Love to Hate Comic Sans
Comic Sans might be design’s biggest punchline, but there’s more to this font than first meets the eye.
Typography 101: How Arial Became the Default
Arial might seem basic, but its backstory is anything but. Discover how this digital-age font became the go-to for brands and screens.
Typography 101: Why Big Brands Use Gotham
Discover why Gotham dominates big brand design. Learn how TH3 uses it to craft bold, modern identities that actually convert.
Typography 101: The Story of Futura
Discover Futura’s history, aesthetics, and branding impact in TH3’s deep dive into this iconic typeface.