App UI Design: Why Familiarity Works
The best app UI often feels instantly familiar. We look at why familiar patterns work and where it pays to do things…
Blog / Author
Tom is the Creative Director of TH3 and a UI/UX designer with 15+ years of experience delivering digital experiences that look sharp and perform brilliantly. He’s led projects for startups and global brands alike, always focused on turning clicks into customers. Passionate about innovation, he brings strategy and design together to drive real growth. Off-duty, you’ll find him with his kids or enjoying sports – and always up for a good chat about digital trends.
The best app UI often feels instantly familiar. We look at why familiar patterns work and where it pays to do things…
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