YorLinc
Making it easier for great support services to be found
- Time saveddue to new digital tools
- over 220%LinkedIn impressions
- 17% +Improvement in organic engagement
A digital foundation fit for a trusted support service
YorLinc partnered with TH3 as a long-term digital partner – not to deliver a single campaign, but to strengthen every digital touchpoint. From brand messaging to content strategy and tool development, we set out to help them serve assessors, students and employers with clarity, consistency and confidence.
Low visibility in a high-impact sector
Before working with TH3, YorLinc faced several barriers to digital growth. Their website lacked clarity and ease of use, particularly for time-pressed assessors and HR professionals. SEO performance had plateaued, social content wasn’t connecting with the right audiences and the brand’s messaging no longer reflected its key strengths: personal service, responsive support, and nationwide reach.
Through a brand refresh and the creation of a new style identity, YorLinc partnered with TH3 to modernise how it presents itself to the world. The refreshed identity brought in a cleaner aesthetic, people-centred messaging and user-friendly navigation designed to meet the needs of both students and workplace clients.
In a complex sector where assessors are often hesitant to switch providers due to past delays or admin burdens, YorLinc needed more than a digital facelift. This new identity delivered clarity, confidence, and professionalism, empowering assessors to make faster decisions and trust that YorLinc could help them deliver better outcomes for their clients
Insight-led strategy
To elevate YorLinc’s digital presence, we:
Early on in our partnership, YorLinc’s services expanded from students and assessors to include workplaces and employers looking for support for employees with disabilities. We worked closely with YorLinc to update and add strategies tailored to this new audience. That included:
This isn’t a one-off project – it’s a growing partnership built on a shared purpose. Together, we’re building a stronger platform for YorLinc’s voice, values, and vision.
Created a new brand identity
Delivered a full website redesign focused on accessibility and ease-of-use
Completed customer insight research to align with core audience needs
Carried out SEO audits and implemented on-page improvements
Designed and published branded social media and email templates
Created SEO-informed articles and blog content for the Support Hub
Developed a Capacity Checker tool for assessors to instantly view support availability
Personal LinkedIn strategies for department heads to connect with key decision-makers
A simplified social media action plan that reflects their mission and consistency
Brand and graphic support that showcases care and professionalism across all channels
From awareness to action
TH3’s strategy gave YorLinc a more visible, more compelling and more trusted digital presence:
- Overall impressions up 21%
- Organic engagement rate up 17%
- LinkedIn impressions up 220%, clicks up 1372%
- Positive feedback from assessors using the Capacity Checker
- Increased traction across email, SEO and social channels
What It Meant
A stronger, clearer brand identity online
Better engagement with hard-to-reach audiences
Digital tools that deliver real-time value to users
A confident team equipped with strategy and support
Your story is your strongest strategy.
SP360’s success wasn’t about hype – it was about heart. By aligning their product, founder and purpose from the start, they launched not just a bottle, but a brand.
Still growing together
We continue to support YorLinc through ongoing SEO-informed content, website development, and strategic social and email campaigns. Our partnership is built for growth.
