Fruit Market
An exciting partnership between Wykeland Group, Beal Homes and Hull City Council has led to the revitalisation of this historic area.
- 22%increase in online users
- 28%increase in engagement rate
- 3clear routes in: what’s going on, who’s here and live here
A website for the revitalisation of Hull’s historic Fruit Market
An exciting partnership between Wykeland Group, Beal Homes and Hull City Council has led to the revitalisation of Hull’s historic Fruit Market, with a world-class selection of homes, shops, bars, restaurants and new developments.
The area needed a website to promote all of it: one place to find out what’s going on, who’s there and how to make a home there.
Colourful, playful and unmistakably Fruit Market
The Fruit Market has colourful and playful branding, and we created a website that is consistent with its style.
The bold green, the diagonal stripes and messages such as ‘Produce of Hull’ and ‘Live, work, play’ run through the site just as they do on the streets.
Easy to manage and always up to date
The website is built to stay current without extra work for the team, and to get visitors to the right place quickly.
Events pulled in automatically from the Fruit Market’s Facebook page, so the website is easy to manage and always up to date.
Three clear routes from the homepage: what’s going on, who’s here and live here.
A directory of the places to shop, eat and play.
A Live Here section for people looking for a home in the heart of Hull.
A mobile-first build, with optimised versions for phone and desktop, improving the user experience and page load time.
More visitors, more engaged
The website brought more people to the Fruit Market online, and they did more once they arrived.
- 22% increase in online users.
- 28% increase in engagement rate.
A website as colourful and lively as the area it promotes.
From live events to local business listings, it captures the spirit of Hull’s cultural quarter.
More from the project.
Click any image to see it larger.
Fruit Market Fruit Market
