A new brand identity for the NHS organisation formally known as Humber, Coast and Vale Health and Care Partnership, as it becomes a legal entity under a new name.

The Hull and North Yorkshire Health and Care Partnership (HNY) is an NHS funded organisation striving for equal opportunities and support in order to provide the citizens within their area a healthy and happy life.

We developed a brand identity that represents community, collaboration, and diversity, and provides clarity and simplicity, both informing and elevating the work the HNY provides in the local community.

The HNY website and brand assets align accessibility and clean design to create something functional, clear, and informative. The project was a user interface led project, from initial discovery sessions to accessibility guidelines, each element was designed specifically for ease of access, readability, and clarity.

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