NHS
A new brand identity for the NHS organisation formerly known as Humber, Coast and Vale HCP.
- 1.7 millionpeople served by the partnership
- 6places sharing one identity
- Brand + websitedesigned and built by TH3, with brand guidelines
A new name, and a brand and website to match
Humber and North Yorkshire Health and Care Partnership brings together NHS organisations, councils and other partners to improve health and care for 1.7 million people across Hull, East Riding, North Yorkshire, North Lincolnshire, North East Lincolnshire and York.
When the partnership moved on from its former name, Humber, Coast and Vale, it needed more than a new logo. It needed an identity that six very different places could share, and a website that anyone could use, whatever their age, ability or device.
A public health brand has to work for everyone
The partnership works for equal opportunities and support, so that everyone in its area can live a healthy and happy life. Its brand and website had to live up to that, which set three tests for the project:
- One identity for six places, each with its own communities and priorities.
- Accessibility first: clear type, strong contrast and simple layouts, designed to accessibility guidelines from the start.
- A lot of information made easy to find, for the public, for staff and for partner organisations.
An identity built on community, collaboration and diversity
We developed an identity that stands for community, collaboration and diversity. The logo brings together a ring of colourful figures, and each of the six places has a mark in its own colour.
The whole system is built for clarity and simplicity, so it both informs people and lifts the profile of the partnership’s work in local communities. We set it out in a set of brand guidelines and carried it across the brand assets, from stationery and folders to staff ID badges and lanyards.
An accessible website, designed and built by TH3
We designed and built the partnership’s website as a user-interface-led project, bringing accessibility and clean design together to create something functional, clear and informative.
Discovery sessions with the HNY team at the start of the project.
Accessibility guidelines applied from the first designs onwards.
Every element designed for ease of access, readability and clarity.
A structure built around what people come for: the partnership’s work, its places, how to get involved and the latest updates.
A page for each of the six places the partnership covers.
One clean design that carries the new identity across desktop, tablet and phone.
One clear, confident identity across six places, and a website designed so that everyone can use it.
The partnership’s website still carries the TH3 design today, helping people find and understand the health and care services around them.
More from the project.
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