A lot of our clients want to write their own blog posts but don’t really know how to go about it, so we thought we’d share our thought process for writing business blogs.
Have a concept
What is your main reason for writing this blog? Have a focal point. For us for example, it’d be hard to target Graphic Design, Social Media, UI/UX Design, eCommerce, SEO and the rest of our services all in one post, so we pick a specific topic we want to cover. This is pretty much common sense but if you’re writing a blog for your website be sure it’s relevant to your business. You don’t want to be a bakery writing about how to design a logo.
We like to plan out the structure before we actually write up. Making a list of all the points you want to get across ensures you won’t forget anything. It’s also easier to know where to start if you know where you’re heading.
Your opening doesn’t have to be too long, its intention is just to show what is going to be in the rest of the article. Try to make it somewhat interesting though- first impressions matter!
Now it’s essentially about adding some substance. You’ve got the skeleton crafted, time to add some meat. Turn those bullet points into coherent sentences, add a little personality into your writing too so you’re not just droning on and on. A business blog is the perfect chance for you to connect with your audience, being informative but in a conversational tone.
You also want it to be visually interesting to read. You could;
- Add bullet points
- Write important lines in bold
- Use italics for dramatic effect
You could add different punctuation- or one sentence paragraphs!
Those look interesting.
Worried your blog isn’t 100% relevant to your business? A good way to be sure is by gathering a list of keywords that relate to your service and dispersing them throughout your writing. You’ll know that your writing is relevant and informative but so will the search engines, meaning keywords help a lot with SEO and getting your site further up googles algorithm.
(Quick disclaimer: This isn’t the end of our blog, it’s us advising you on how to end yours.) Standard conclusions usually consist of a summary of the points made in the blog, or sometimes it may be where you add in your most persuasive point to end on a good note. You can do this absolutely, but being a business it’s definitely best to end on a marketing point promoting your service. Even if it’s just an extra line- maybe a cheeky ‘contact us to find out more’ and a link to your contact page.
Finally, read over your masterpiece and check grammar mistakes. And then read over it again, adjusting any clumsy, hard-to-read sentences. And then read it again to make sure you’re happy with it. THEN send it to a colleague or someone who hasn’t read it before that can maybe give you a fresh view. You’ve been working on it for a while now you may not spot a simple mistake or maybe someone else simply has a better way to write something.
You’ve written it! Congratulations. Your blog is ALMOST finished. What really finishes off a good blog post though are some clear, high-quality images. If you don’t have any of your own pictures then try using sites like Shutterstock. You need professional-looking pictures, and if you’re not wanting to raid the piggy bank there’s even sites that provide royalty free images so you don’t have to pay a penny- try Unsplash or Pexels.
Have fun with it! Writing doesn’t have to be a chore. You’re writing about your own business, we presume you’re pretty passionate about it. Put that passion into your work.
Okay now, this is our conclusion. If you want us to help, get in touch 😉