The importance of adaptive design

Design is imperative for creating an image for your brand, in this day and age it is more than likely that your website will be the first impression clients have of your business. Back in the day it may not have been as important to have a presentable webpage but now there is so much competition and content on the internet that you want to make sure your page stands out from the rest. 

If a person had to pick between a professional looking site with clear brand image and a page that is overcrowded and confusing, they’re almost definitely going with the first. It shows the customer you’re constantly keeping your business updated and progressing. As well, if some of your links or features on your page don’t work people will take this as a direct reflection of your business. A poor functioning website suggests a poor function business, and you just don’t want to come across like that. 

What’s best for your business?

It’s important to think about your target audience when it comes to web design, a programmer with experience will consider this immediately. Some things to factor in are colours, typography, images and content. And these can all be tailored to different audiences. For example, if your customers are older it would be considerate to make the font bigger as they’ll probably have worse eye sight. Typography is about choosing a font that best represents your brand, there’s fonts that are more formal, or childish or informal- all depends on how you want to be perceived to the user! 

Here’s an example of a time we used colour in design with the audience in mind. Bad pun but ‘Mind’ is a company that makes sure anyone with mental health problems has a place to turn to. Their website being bright definitely has positive connotations which is good for a charity. The new and improved site looks much more welcoming and open- the less intimidating the better as it helps convey their fighting spirit.


Just remember: Know. Your. Audience.

Are your customers using mobile, laptop, tablet? User interface design is great because it allows you to ensure that a range of different screen sizes are catered for. Websites without a mobile response are disadvantaged as they don’t provide optimal user experience, in 2018 smartphones alone accounted for 63% of retail website visit. [

You’ll have a wider audience reach if your website is accessible on all devices. Mobile use is seemingly becoming more popular, most likely due to how convenient they are- always on hand. Additionally, making the page easy to navigate is crucial. If the user is annoyed that your page is hard to go through and they can’t find what they’re looking for, 9/10 they’ll just click off and find someone else. 

Choose a designer that knows what they’re doing. 

Like us! We specialise in UI/UX design and prioritise putting user experience at the heart of our approach. 

We’ll work hard to research your page and see how your website can do better. We then develop solutions until we find the one that works for you. 

Don’t just trust our word for it, check out some of our previous work; It speaks for itself!