Reasons your website could have a high bounce rate.
Firstly, what is Bounce Rate?
Bounce rate refers to the percentage of visitors that leave your website after only viewing one page.
So why is your site’s bounce rate so high?
There are many factors that could be affecting your website’s bounce rate:
Slow page load speed–
Page Speed plays a huge part in determining the bounce rate. This is the first thing your visitors will notice, so if you give a wrong impression with your load speed people are very likely to leave after only viewing the one page!
You can check your site load speed on Google PageSpeed Insights. A score of 85 or above indicates your site is working well, if you’re below 85 you might need to think about making changes to your website!
Misleading your audience
Visitors hate to be misled; if they come to your site expecting one thing and see another, they will leave quickly! To prevent this from happening, you need to make sure everything is relevant. Specifically, your meta title and description, as well as Ads. Ensure these things show exactly what your site is about! Make sure they are specific, detailed and relevant. Misleading visitors will not benefit you, only increase your bounce rate.
Making your landing pages hard to read
Distracting elements reduce the credibility of your site and will cause visitors to leave. If your site has distracting elements and visitors find it hard to find and read your content, then this will cause problems for your bounce rate. People like to scan content online, so they will not want to struggle to read your content. Instead, they will go and find a different site.
Does your site show your visitors lots of ads, surveys or pop-ups? This could be bad user experience. Other examples of bad User Experience can be if your website is challenging to navigate: menu items are difficult to access, no search bar options etc. All of this leads to a higher bounce rate as people will be impatient with your site and want to look elsewhere.
If your bounce rate is exceptionally high, this could be due to your website having errors. For example your page is showing up blank or displaying a 404 error, or simply not loading correctly. You can use Google Search Console to figure out the problems on your site and what needs fixing.
The page isn’t Mobile-Friendly
61% of users are unlikely to return to a mobile site if they had trouble accessing it. This shows how essential it is to have a mobile-friendly site and if your website is not mobile-friendly, your bounce rate can drastically increase.
If you need help with your website, then check out our list of services: https://www.th3design.co.uk/services/
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