Search Engine Optimisation or SEO is the simple task of ensuring a website can be found in search engines for words and phrases relevant to what the website is offering.
Search engines like Google show sites in search results they believe to be authoritative and relevant. Search Engine Optimisation is all about ensuring your site is using the correct code, has relevant keywords and securing links from other websites that point to yours.
Studies have shown that the Internet has the potential to impact 90% of all purchasing decisions. SEO remains one of the most cost effective marketing techniques today, no business can risk not investing in an effective SEO strategy.
So what’s a Keyword?
The expressions “keyword”, “key phrase”, “search term” and “search query” all refer to the particular words that might be entered by a user (surfer) into their search engine. A relatively small change in the keyword entered can sometimes lead to a completely different set of websites appearing.
Off page Search Engine Optimisation
Off page SEO is all about other websites linking to yours. Off page SEO is mainly about back links or inbound links. Back links are hyperlinks on other websites which, when clicked on by the surfer, transfer the surfer to your website.