What is Pinterest and is it worth it?

Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

So, is it worth it? Pinterest had an estimated 3.3 million unique visitors last month. Popular images (with links back to the original source) can get repinned on hundreds of other users’ boards and they can be linked to your own website.

Like any social network, Pinterest.com requires an investment in time to gain results, even more so than over platforms.

The temptation for any business is to post pins only for products you sell. Giselle Gonzalez is a promoter for Cakestyle, a company that makes wardrobe suggestions for women, and says one key is to post interesting news tidbits, tips, and products from other companies. She says Pinterest users are savvy in spotting a board that is too self-serving and only posts product photos.

One of the best ways to raise awareness about your company is to start following the big names on Pinterest. This is the proven method on Twitter: When you follow popular figures, and they follow you back, other Twitter users get the message and follow the leader.

Interested in giving it a go? Head on over to pinterest.com

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