Social media campaign on Facebook Ads for RIX Petroleum, targeting new and existing customers.
We created carousel ads for each depot with two sets of visuals, illustration-based and image-based, to test against each other. We also designed custom adverts based on the time of the day they were shown. The adverts were set to target users from a specific geographic location.
During the winter promotion, we generated 3,518 phone calls from a combination of new and existing customers.