Using AI creatively in Web Design

AI has been the subject of debate among various creatives recently. Can AI truly create websites? Let’s delve deeper.

The trajectory of AI technologies is astounding, with an expected annual market growth rate of 37.3% between 2023 and 2030. This growth is set to revolutionise numerous sectors, including website design. 

Human web designers bring creative skills to the table. They infuse websites with personality, tailoring each element to reflect the client’s identity and engaging the audience on a deeply emotional level. Human creativity spans far beyond algorithms. But, with the right expertise, AI can expedite processes and generate designs.

What is an AI Image Generator?

A system designed to create new images based on the prompts you give it. Machine learning is utilised, learning large datasets of images and allowing the machine to generate images that are similar. 

You can use AI to create images of a range of things – try making yourself into an AI Generated Funko Pop!

The technology is only advancing and could revolutionise how industries work. 

How can AI be used in web design?

Many creatives have an issue with utilising AI as they think it should never replace humans. Agreed, but that doesn’t mean humans can’t apply it to make life easier. Rather than replacing human creativity, we can use AI to produce numerous options that designers can then curate.

For we actually AI generated some of the images on their site as part of the design. You can see the website uses a lot of purples, and data esc images, these are the types of things we generated using MidJourney:


We’re sure you’ve heard of ChatGPT by now, everyone has been raving about it. ChatGPT is AI generated writing (although they’ve recently implemented image generation into GPT-4.)

We can use Chat to write product descriptions and blog posts, even website content. It must be given the right prompts to learn how to write content that is relevant to the site. Humans will always be necessary to teach the machine learning what we need. 

Balance between using a writing tool and your own thoughts is particularly important to avoid sounding too robotic.

That being said, if you send Chat GPT a piece of writing you’ve written yourself, it can try to imitate the tone as best as it can. 

Final Thoughts

Whilst AI will continue to evolve, it’s important we keep up-to-date with all advancements. It can actually be a really useful tool for streamlining the design process – completing mundane tasks so we can really focus on being creative. 

The future of web design is not about choosing between human or AI, it’s about finding the best solution to integrate the two. 

We don’t think AI can ever fully ‘replace’ a human, as it needs prompts to work in the first place. A balance can be used to expedite processes whilst keeping that human touch. 

If you’re thinking of giving your website a refresh get in touch! We have experienced designers that’ve worked with a variety of industries. Check out our website portfolio here!

P.S If you’re still unsure about whether AI will be replacing you any time soon, this is what Chat GPT wrote when we asked it to recreate this exact blog post (be prepared for some very unnatural language.)

Harnessing AI Creatively in Web Design

Recently, AI has sparked intense discussions among creative professionals. The central question is: Can AI autonomously create websites? The definitive answer hinges on how effectively AI-driven approaches are implemented.

The progression of AI technology is remarkable, predicting a yearly market expansion of 37.3% from 2023 to 2030. This surge is poised to transform many sectors, including web design.

AI brings affordability and accessibility to the table, yet the controversy over its potential to supplant human expertise persists.

Human designers are irreplaceable for their ability to inject unique flair into websites, customising each aspect to mirror the client’s brand and emotionally connect with users. The scope of human creativity extends well beyond what algorithms can comprehend. Nonetheless, AI can streamline operations and facilitate design generation with proper application.

What Exactly is an AI Image Generator?

It’s a tool programmed to concoct new images based on user inputs. Employing machine learning, it digests vast image datasets to produce similar creations.

AI enables the crafting of a plethora of items – consider transforming yourself into an AI-generated Funko Pop!

As technology progresses, it’s anticipated to revolutionise industry practices.

Utilising AI in Web Design:

Some creatives resist AI, fearing it might usurp human roles. While it’s vital to preserve human creativity, AI can also serve to simplify tasks. Instead of replacing creativity, AI can offer various possibilities for designers to refine and personalise.

For instance, incorporated AI-generated images in their design, featuring a rich palette of purples and data-themed visuals, all produced using MidJourney:

Content Generation

ChatGPT’s fame is widespread, now incorporating image creation in its fourth iteration. It can generate product descriptions, blog entries, and entire website content, provided it’s fed relevant prompts. However, human intervention is essential to guide its learning towards the desired output.

For a balanced approach, consider drafting a basic outline and consulting ChatGPT for enhancements, ensuring the content doesn’t come off as overly mechanical. Moreover, presenting your own writing to ChatGPT allows it to attempt mimicking your style.

Final Reflections

As AI’s evolution presses forward, staying informed about its advancements is crucial. It’s an invaluable asset for streamlining design workflows, handling routine tasks so that creativity can flourish. The future of web design isn’t about choosing between AI and human creativity; it’s about integrating both to harness their collective strengths.

While AI may never completely substitute human input, as it operates on given prompts, a synergistic balance can accelerate processes while maintaining the essential human touch.