To stand out in 2020, you need to personalise your marketing! This can be personalising contents, products, emails etc.
Easyjet provides a great example of personalisation!
They launched a data-driven email campaign that uses customers’ travel history with them to build personalised stories. These stories suggest where the customers may like to travel next. It has been released that these emails received a 25% higher click-through rate than their non-personalised emails.
80% of consumers state they are more likely to do business with a company if it offers personalised experiences! Personalisation allows customers to feel valued and can help increase customer loyalty.
Marketing is becoming more conversational. Conversational marketing facilitates a one-to-one, real-time connection between marketers and customers. Conversational Marketing can take form in email marketing, live chatbots, customer loyalty programs etc.
Conversational Marketing enhances user experience and gains higher engagement and customer loyalty. Conversational Marketing can take form in Text Messages, Chatbots, Social Media etc.
Influencer marketing is like a word-of-mouth marketing method which focuses on using key people to amplify your brand message to a large market. Influencers can be well-known celebrities or Instagram/Youtube personalities that have acquired a large follow count. They use their presence to market your product and spread the word for you.
Influencers are an excellent option for your marketing methods because their followers very much trust them, so if they are recommending your services/products, their followers are very likely to check you out. So not only are you increasing brand awareness, but you’re growing traffic and are more likely to increase sales.
Social Media Stories
Snapchat, Facebook, Instagram and Youtube now all have their own Story format. This allows for more informal, friendly day to day posts, which allows people to stay connected with businesses and learn more about their day to day operations. Stories give you more chance of being seen!
Social media stories increase your exposure & brand awareness, meaning you’re more likely to be remembered! It also gives regular engagement with your followers, allowing them to become more loyal and connected with your brand. This form of marketing is raw and cost effective.
Social Commerce & Shoppable posts
Both E-commerce and social media are growing rapidly, so using the two together is the perfect marketing scheme! Since March 2019, it has been possible for users of Instagram to complete their purchase from within Instagram, with Instagram Checkout.
Instagram reports that the platform has 1 billion users, and 90% of those already follow existing shopping brands, with many visiting the profiles daily. So what better way to increase your conversions than by using shoppable posts?
Some customers are bound to leave their baskets as they have to switch through apps and re-sign in, so if they can do it all in one place they’re more likely to go through with the purchase. Another benefit of Social commerce is that you get to know your customers better, they even have the option to comment on the post, meaning you can see which items go down well and what not so well. Overall you can really increase profits through this method.
Voice Search Optimisation
As the growth in technology continues to excel, we will see more people using voice assistants, eg, Siri, Google Home, Alexa. Voice assistants can search the web for your queries/needs. When people use these search methods, they use longer, more precise words, meaning if you want to compete for the top spots, you need to switch up your SEO and add in longtail keywords.
Voice Search Optimisation allows you to increase exposure, create brand awareness and stops you losing your traffic! Overall improving your SEO game and profits.
If you need help with any aspects of your digital marketing or want to start a new campaign? Then get in touch today!