Why is it so important?
All colours evoke emotion and feeling in different ways. By using colours strategically you can make your audience feel a certain way about your brand. It’s very hard to get your branding right and choose the perfect colour, so take a look at what certain colours evoke and how they could represent your brand.
1. White
The colour white reflects light, it is associated with organisation and equality and often considered the colour of perfection! Although white will not make your website stand out, nearly all websites and branding will use this as a secondary colour.
White evokes:
- Light
- Goodness
- Purity
2. Green
The colour green is known as one of the easiest colours on the eye. It is also very fitting relating to outdoors, nature and environmental businesses. Green is also a really good call to action colour, especially when used in combined with the ‘isolation effect’.
Green evokes:
- Growth
- Harmony
- Kindness
- Health
Specsavers is a leading opticians brand who use the colour green throughout their branding and website. This goes along with the connotations of health and helps them appear kind and professional.
3. Blue
Blue is one of the most used colours in regards to web design! It is known to show a message of trustworthiness and serenity.
Blue evokes:
- Trust
- Loyalty
- Organisation
- Peace
It is probably by no accident, that the World’s biggest social network whose company values are transparency and trust, also chose this colour. Another large business who use this colour would be PayPal, it is extremely important for PayPal to appear trustworthy. If their branding was to be red or orange, this could deter some people form using their services.
4. Yellow
Although yellow is the colour for warnings (eg: traffic signs, wet floor signs etc.) It is also known to be the colour of happiness. Business Insider have reported that ‘brands use yellow to show they’re fun and friendly’
Yellow evokes:
- Happiness
- Positivity
- Enthusiasm
- Optimism
5. Pink
The colour pink is known as a compassionate and nurturing colour. Also, known to be a non-threatening colour that is known to calm and reassure viewers. It can also be associated with love and romance. So if you want to appear comforting and want to calm your viewers then pink could be the perfect colour for you.
Pink evokes:
- Warmth
- Hope
- Reassurance
- Calm
6. Red
The colour red can be seen as aggressive due to being such a loud and intense. however, within websites it is very useful for ‘call to action’.
Red evokes:
- Power
- Strength
- Aggression
- Passion
Red can however be used for websites with great importance, for example news sites often use the colour red, this shows the immediate, importance.
Need help with your web design, or branding? Then get in touch today!