A logo is one of the most important branding investments a business can make. But why is it so important?
The importance of logos!
The sole purpose of a logo is to identify. A logo is the face of your brand! It’s the first thing a potential customer will see, so to create a great first impression, you need to ensure your logo is effective and well designed!
Wondering how you can create an effective logo? Well here’s some tips…
Focus on simplicity
Keeping your logo simple is essential. If there is too much for the user’s eye to focus on, then it’s harder for people to recognise and remember it. Too many showy elements can be distracting, keep it simple!
Don’t be afraid to update it!
It’s important to consider small tweaks to keep your logo current; however, if your logo works well, it’s not always the best choice to drastically shift the design!
It’s essential your brand’s logo can function at the top of a letterhead & on business cards as well as looking good as a social icon. Bare these factors in mind when creating your logo.
Pick fonts carefully
Some people don’t realise the importance of fonts, but fonts are a crucial part of your logo and can change the way it feels. Bold fonts can create a strong personality for your brand, but if you want to stand out, even more, you can start to think about customising your fonts!
You always need to ensure your logo is professional and appropriate. Having bright colours and shapes would be more suitable for a chid’s store, rather than a more serious business. You want to be taken seriously, so make sure your logo gives off that impression.
Need help with your logo? We specialise in Graphic Design and Branding so we can help you out! We’ve created numerous logos throughout the years, so we know what works! Get in touch to find out more: 01482 223469