The trend which started on Tuesday afternoon, #nomakeupselfie which involves people on Social Media sites such as Twitter and Facebook, posting pictures of themselves which no makeup and nominating overs to join in to try and raise awareness for Cancer Research. The hashtag began to trend on twitter and thousands got involved.
This was not a trend started by Cancer Research however they did respond via Twitter. “We’re loving your #cancerawareness #nomakeupselfie pics! The campaign isn’t ours but every £ helps #beatcancersooner.”
It is being reported that £1 million in donations were received in just 24 hours for the chairty. Cancer Research UK has received 800,000 donations since it began sharing the text code for donating on Facebook and Twitter. Some celebrities also got involved also to help the trend gather momentum.