With video results now appearing in google, today we’re looking at how video can boost your SEO. Video content seems to be leap-frogging standard listings which gives the opportunity to rank well and at a fast speed.
Does video work?
Quite simply yes, video is 41% more likely to achieve a click through compared to text when listed on google (Forrester study). The study also showed that a business page with video content is up to 53 times more likely to achieve a page one listing.
• An engaging video hosted on youtube (or other video sites) is a great way to drive traffic to your site as you can easily add a clickable link and push the viewer to click on it.
• Although google can’t read your video to understand the content you can add descriptions and links which will help improve the SEO.
• Googles current algorithm measures the amount of time users spend on a page to ascertain the quality of the website. Therefor the longer a user stays on your site the better, having an introduction video that engages the user on your homepage is a fantastic way to increase the amount of time people are on your site. According to Comscore, people stayed two minutes longer (on average) on a webpage when they watched video content.
• There’s always the chance for the video to spread virally, which will greatly increase the amount of links to your video and the position in which it appears on google.
If you’d like to find out more information about video content and how it can improve your SEO give us a call on 01482 662523 or email firstname.lastname@example.org