New ad format for Facebook

Many businesses sell more than one product. But if your business has many products to advertise, all that variety can present some challenges. How do you highlight more of your products? How do you advertise the right products to the right people? 

With Product ads, businesses can promote multiple products or their entire product catalog across all the devices their customers use. Businesses can therefore showcase more products and people on Facebook can discover more relevant products.

There are a number of ways businesses can highlight different products on Facebook. Marketers can upload their product catalog and create campaigns targeting certain products to specific audiences or let Facebook automatically deliver the most relevant products to people. Products can be shown in single or multi-product ad units that act as digital carousels of content, with up to five product images rotating through, like in the image below:

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Ads can be customised for use throughout the customer journey, from discovery/awareness through purchase. Here are some options:

• Advertisers can automatically reach people who visited their website/app, or reach people based on specific interests, locations, etc.

• Advertisers can curate ads as they see fit. They can highlight products that were viewed on their website/mobile app or showcase best selling products. Or they can create a multi-product ad that highlights the different benefits of a single product.

There is also an option were the system will turn off ads for specific products when they’re out of stock to help create a better ad experience.

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