Google unveils its new logo

After a few weeks of confusion, with Google’s new logo (above) accidentally being released into the wild, the search giant has finally showed its cards, officially rolling it out on its homepage.

In tandem with the trend for flat design, the shadows of the old logo have been flattened, which Google says makes it more consistent with the current user interface.

However, Google cannot be accused of making a knee-jerk reaction to the flat design trend – as this ‘new’ logo has actually been in use on internal company documents for years.

As part of this design, the color palette and letter shapes of the logo have been refined. Google say they will be rolling out this update across most of their products over the next few weeks.

With fresh looks for both the Yahoo and Bing logos recently in addition to Apple’s iOS 7, it seems that shadows are definitely out of fashion.