Tumblr is a microblogging platform and social networking website, that let’s you post text, photos, quotes, links, music, and videos from your browser, phone, desktop and email. Your business doesn’t have to be on every social network there is, but you may find Tumblr to be an untapped audience that you shouldn’t be ignoring.
“We don’t have a standard list of best practices but we love businesses to use Tumblr as an opportunity to engage with their community by actively engaging in other blogs, posting regularly, and following members of Tumblr who might be interested in your brand,” a Tumblr staff member said.
Businesses who utilise Tumblr can not only promote products and services, they can also take advantage of Tumblr’s ‘follow’ capability to identify potential customers and further target their marketing strategy.
It can work well with your Facebook business page as well, you can do this by simply selecting “send to Facebook” when you post to Tumblr.
If you’re interested in some help with your Social Media Campaigns, get in touch!