Mobile browsing is changing the internet, how people use it and more specifically how owners and designers of websites have to think through this ever growing industry.
• Mobile now accounts for 16.59% of UK web traffic
• Google has seen a 500% growth in mobile search from 2009 to 2011 and a 67% increase in mobile searches
• iPhones account for 59% of mobile visits and an additional 21% come from iPad devices
When you visit a website on a mobile device, the website can tell what type of device it is being loaded on. Now that the website knows this it can make it load a completely different design and deliver different content to the device.
Google recently posted an article named ‘Consumers love their smartphones. Now businesses must fall in love with mobile‘. Here’s a very interesting paragraph taken from the post.
“Businesses are no longer asking why do I need to go mobile. Now they are asking how do I go mobile. How can my brand find success in the mobile space? How can I maximize the relationship with my customers on mobile? The answer is to truly operationalize mobile. This year we are challenging businesses to fall in love with mobile, align their organization for mobile success, and create a mobile website. The companies who choose to ignore their mobile customers will miss an incredible opportunity and risk getting left behind. So get going.”
Now for the good news, creating a mobile optimised website is very affordable. If you’d like to have a chat with a member of our team about having one created please give us a call on 01482 662523.