Traditional websites are optimised to fit on large desktop monitors, when your website is accessed from a mobile device this can lead to slow load times, a poor user experience and if your website is built using Flash it won’t load correctly on an iPhone / iPad.

Here’s something to think about, Morgan Stanley’s analysts believe that, based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2014. With more and more people accessing websites on their mobiles, businesses need a mobile compatible website to reach this lucrative and ever growing market.

So how does it work? When a customer visits your normal website on their phone they are automatically sent to the mobile optimised version which makes it easier and faster for them to access your information. There’s always the option for them to visit the normal site should they wish.

A mobile website is customer built for a mobile phone screen, here are some of the benefits:

• Content is legible straightaway without having to zoom or work out how to navigate
• Faster for the user to access your website
• Competitive advantage over competitors
• Improved navigation so it’s easier for the user

Your mobile website will work on any mobile device such as an iPhone, BlackBerry, Android OS or Windows Mobile.

The good news is that creating a mobile website is very cost effective, if you’d like to find out more about having a mobile website created please give us a call.